SANAA — Videos circulating on social media have shown members of Yemen’s Houthi militia publicly destroying Apple iPhones in what they claim is part of a boycott campaign against U.S. products. 

Despite the dramatic display, local sources and observers have pointed out that the same devices had previously been imported into Houthi-controlled areas and subjected to customs duties. Critics argue that the destruction is symbolic and politically motivated, rather than a genuine act of economic resistance.

Security and trade analysts say the move reflects growing tensions in the region, as the Houthis intensify their anti-Western rhetoric amid the ongoing conflict in Gaza. The group has staged multiple rallies in recent weeks, calling for economic boycotts and military escalation.

The Houthi leadership has not officially commented on the contradiction, but sources close to the group suggest the videos are intended to galvanize public support and reinforce ideological messaging.

Yemen continues to face a complex humanitarian crisis, with millions displaced and infrastructure severely damaged. Analysts warn that politicized economic gestures may further strain civilian livelihoods and deepen divisions within the country.